New Names Werner Brandl

Since 2000, we have taken care of naming projects in the most diverse fields. Our philosophy is not 'one size fits all'. Our clients expect tailor-made precision, and this is what they get. Therefore, every project is conceived and implemented truly individually. Some exemplary projects illustrate this attitude.

What kinds of projects? 5 examplary naming works

The following five select projects show the bandwidth of jobs and the individuality of their related naming solutions: National and international projects, creation and consulting. Two of them, Bosch Ixo and Toyota Aygo, originate from Werner Brandl's time as a project manager at Nomen.

Want to see more? More name examples

The spectrum of naming related issues dealt with so far, is very wide:
  • Product, company, and service names
  • Brand systems / name systems for portfolios
  • Descriptors / sub-brands / category markers etc.
  • Slogans / strap lines - creation and adaptation
  • Checks for linguistic and cultural compatibility
  • Name tests - qualitative and quantitative
And for those interested in even more insights and projects, here you find a detailed list of references:


Atomic   Izor®

Naming, 2005


Name Test, 2013


Name Test, 2014


Name Consulting, 2013

Bosch   Ixo®

Naming, 2003

C.H. Beck Verlag

Consulting + Creation, 2014

DZ BANK   Kartenregie

Service Trademark, 2014

EURO Kartensysteme   girogo®

Service Trademark, 2012

EURO Kartensysteme   Secoder®

Category Branding, 2008


Title Redesign, 2011


Positioning + Name Creation Workshop, 2014

Haufe-Lexware Real Estate AG

Product Brand


Portfolio Name System, 2008

Julabo   Corio®

Range Brand Name, 2014

Kuechle   SweetSheets®

Name Development, 2006

Kuka Systems

Name Check

Linde Gas   Avanto®

Service Trademark, 2006

Linde Gas   Provisis®

Service Trademark, 2007

Meravis   Mieterhilfe

Service Trademark, 2013

Mueller   Froop®

Brand Creation, 2002

Reiner SCT   cyberJack vario

Variant Name, 2012

Reiner SCT   timeCard select

Variant Name, 2012

Segmueller   Sedona®

Trademark Creation, 2006

Sick AG   Pro / Prime / Core

Portfolio Marker, 2012

Testo AG

Brand Analysis, 2009

Testo AG   Saveris®

Product Brand, 2008

Testo AG

Strap Line Creation & Test, 2012

Toyota   Aygo®

Brand Name, 2005

Versicherungskammer Bayern   GenerationenDepot

Innovative Term Design, 2010

Versicherungkammer Bayern    Leistung zu Lebzeiten

Innovative Term Design, 2013

Versicherungskammer Bayern   EinkommensSicherung

Innovative Term Design, 2012

Versicherungskammer Bayern   StartSchutz

Innovative Term Design, 2011

WMF   Consumer Electric®

Branding + Consulting, 2011

Private Equity   Woodox®

Corporate Brand, 2008

Wrigley   Flood®

Subbrand, 2010

Wrigley   Turbulence®

Subbrand, 2011

We have a large track record and an extensive branch experience. If you want to find out more about it, check out the following lists:

Where do I find more details? Case studies

If you'ld like to know more about a wide range of projects, our case studies are perfect for you:
  • Develop an invented name for a measuring device
  • Naming for a B2B service trademark
  • Name test for an automobile
  • Name creation for a new subbrand in the food branch

... or simply call or drop me a note.