Naming and trademark creation from Munich-based branding expert

Since 2000, we have specialized in the creation of linguistic marketing devices in their most focused shape – names. Let language benefit you in the most efficient way.

Our core service is branding by naming. Additional services are name systems, name tests, decision consulting, slogan creation and tagline adaptation. Every project is tailored to the client’s specific needs – based on a solid made to measure philosophy.


  • New 5GUM variant:
    excitingly fruity!

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  • An artificial name:
    For the whole world.

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  • Tiny, handy, strong:
    A revolutionary cordless screwdriver.

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  • Fruity fun in the chiller cabinet.
    In Germany and abroad.

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  • Flexible life insurance:
    Tax-optimized inheritance.

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Individual design of unique names

Just like products and companies, brand names are individual and unique. Instead of standard names or name lists, we provide you with tailor-made name solutions and thus the perfect basis for your communication measures. All projects are managed personally by the naming expert Werner Brandl. With a clear goal: a perfect result.

Professional, efficient, and with a specially developed methodology, we carry out all projects directly in close cooperation with our customer
– you. For international projects a long-established global network of name agencies is available.

A large number of successful projects
– B2C as well as B2B – from the last 15 years speaks for itself. Customers include companies such as Audi, DZ Bank, Haufe, Linde Gas, Sick, WMF, or Wrigley.


Create lasting value via expert knowledge

A name accompanies a product or a company for a lifetime – so special care is required in its development. It is all about values like trust and quality – and, of course, the control of emotions. The right brand name makes a product or company unmistakable and allows its legal protection against copyists. But also smart and innovative descriptive terms are high-grade marketing tools.

Thanks to my expert knowledge in naming, you take all the hurdles and get a name that expresses your marketing concept 1: 1 in linguistic shape. At the same time, you avoid unwanted associations in foreign languages, lack of differentiation, or trademark troubles.

With a thorough brand architecture and corresponding name system, your brand world will be future-oriented and expandable
– an important basis for long-term success. Together with you, we can find the best fitting solution for your individual situation in your special market.


A sometimes not so serious side of the naming world can be explored in my blog "Namedrop" - but unfortunately only a treat for those who speak German.


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