My professional approach, methodology, and network

My naming agency is highly specialized and focused on medium to large naming projects. And it is very personal. The guy you see in the initial presentation meeting - he is the person who will take care of your entire project.
And that's me, Werner Brandl.

The naming pro - my expertise is your guarantee

Werner Brandl is:
Project Manager and Chief Creator.
Naming and branding expert.
Linguist, state certified translator, and trademark inventor.
Shaped by studies at LMU Munich and Reed College, Portland/OR.




After working for the leading European naming firm Nomen for several years, Werner Brandl founded his own business in 2003. His naming agency is located in Munich, and he develops brand strategies and designs brand names for products and corporations. For the German, the European, and mostly for the global market.

Outstanding names via naming with a method: Neobrand®

Every naming project is professionally executed according to our own methodology in three steps: conception, creation, and filtering. This approach is effective, proven in numerous projects, and leads to the fastest results. You'll see the difference in the end.

In the first step, we work with you to clarify your objectives and requirements. Promising paths and strategies are identified and then pursued.
In the second step, my office, in close collaboration with my international network of naming experts and, of course, with the aid of AI, develops a vast number of names.
In the third step, the creations are filtered. Does each proposal meet all the initial requirements, both in terms of content and form? After this filtering process, only a very small number of names remain.

Creative services must be executed according to verifiable and objective criteria. The success and the quality of our work are measurable. This is why we have integrated some strict controlling elements into our successful naming concept: the definition of objectives, the adaptation of goals, and the integration of feedback, to name but a few. Our logical method for creating new brands and refreshing existing ones bears a name: Neobrand® 

Such a structured approach does not only give you fixed-time and on-budget results, but it also guarantees quality. In other words, you get a name that matches your project one hundred percent and contributes to its future success. Check out a selection of past clients.

Global network naming and IP partners

I am not alone. I have an excellent network of specialized naming agencies, designers and legal partners, naming pros with whom I have been working together successfully for many years.

And I am proud to introduce them to you:

	Solicitor's Office Charrier, Rapp & Liebau in Augsburg, Germany Versed patent attorneys and trademark lawyers, covering all issues of international IP and trademark law for my customers. If there is a conflict of interest, two other trusted partner firms from Munich are ready to help.
	Kroher Strobel Law Firm in Munich, Germany A firm strongly focused on international collaboration with extensive expertise in all aspects of intellectual property law. True experts in trademarks and patents, serving a diverse international clientele from a wide range of sectors.
	Lex Dellmeier Law Firm in Munich, Germany My newest partner, but all the more dynamic. These trademark specialists focus on trademark issues for global B2B corporations while also advising startups - an inspiring combination.
	Catchword in the San Francisco Bay Area & New York City Since its start in 1998, the Catchword team has racked up an impressive record of names and taglines.They are the creators of such names as Starbucks Refreshers, Keysight, Shomi, Fitbit, or Photoshop Elements, among hundreds of others.
	Labbrand in Shanghai Our partner for all Chinese affairs. Labbrand have specialized in the adaptation of brand names to Chinese characters and also the creation of idiosyncratic brands for the Chinese market.
	Naemes in Paris, France Naemes is, of course, located in Paris. Their expert team under the lead of Patrick Piriou with more than 20 years of work experience offers a wide portfolio of innovative branding services.
	Summa in Barcelona, Spain The leading branding agency with a strong naming department in the Spanish market. Experienced specialists with access to markets in Middle and South America. Their portfolio also comprises design, packaging, brand assessment and market research.
	Linda Liguori Brandnaming in Milano, Italy Linda Liguori is a truly creative expert and is perfectly connected in the Italian agency scene. Before founding her own business, she worked for the Italian branch of European naming agency Nomen for many years.

And, of course, we have an international network of native language experts and brand specialists for name tests and linguistic services.

More about names in the blog of the naming pro

You would like to read more about my philosophy and my attitude?
Check out my expert blog "Namedrop - Exkursionen in die Welt der Namen und des Namings" and take a glimpse into the brains of a naming guy.
Unfortunately, only a treat for those with a great command of the Deutsche Sprache.

A small selection of the type of articles you are about to find there: 

• Where all the strange names on Amazon come from
• How you can differentiate smartphones by means of the names of their colors
• Why on earth it is common to rebrand films again and again
• Learn more about exploited names, like those for extremely risky bonds marketed as "Mittelstandsanleihen"

Trite, but true

Every Christmas, others (the term is deliberately broad) are allowed to share in the company's success. Donations went to the following organizations:

Nothilfe Ukraine des Bündnisses Entwicklung hilft
Humanitarian aid for people in Ukraine to alleviate the consequences of war.

Sommerkonzerte Traunstein
Promoting a high-class chamber music series in Upper Bavaria.

Förderverein Waldrappteam, Rosegg / Austria
Reintroduction of the extinct large bird Northern Bald Ibis in Central Europe, specifically little Carlo.

Zeltschule e.V., München
Substantial, highly efficient help through quickly built schools in refugee camps in Lebanon.

Apopo Hero Rats, Belgien
Use of trained Gambia giant hamster rats for mine detection.

Terre des Hommes
100 chickens for West Africa to support small farmers there.