Why and what for?
My offer concerning name consulting has emerged from actual inquiries by my clients.
In a nutshell: My work is always about understanding the clients' overall marketing goals. After analyzing the name's role within this framework, the right measures can be deduced from it. This can mean, as a result, to stick to a name that was mistrusted beforehand, to recommend and execute further market research, and it can also result in advice to execute a rebranding, resprectively renaming. The essential aspect is: All projects are open-ended. Together with you, I find the best solution so that you can reach your goals with a sensible employment of means.
My offer concerning name consulting has emerged from actual inquiries by my clients.
In a nutshell: My work is always about understanding the clients' overall marketing goals. After analyzing the name's role within this framework, the right measures can be deduced from it. This can mean, as a result, to stick to a name that was mistrusted beforehand, to recommend and execute further market research, and it can also result in advice to execute a rebranding, resprectively renaming. The essential aspect is: All projects are open-ended. Together with you, I find the best solution so that you can reach your goals with a sensible employment of means.
Concrete questions and fields of application
Perhaps you find yourself in one of the following situations:
Perhaps you find yourself in one of the following situations:
- "There are several names we must pick from, but we cannot agree upon one."
- "Are there any other feasible ways or is a renaming inevitable?"
- "There are too many names in our portfolio. Which ones should we dump?"
- "Which one of several existing names has the potential to grow an umbrella brand from it?"
- "How can we devise future guidelines for name introductions?"
- "How can we make sure that in the future, only brand compliant names are released ?"
- "How can we avert that a name is introduced, which a lot of involved poeple deem unsuitable?"
Projects and references in name consulting
For more than ten years, I have managed name creation and related consulting projects in manifold branches – from software companies to insurances, from car makers to medtech. In the list on the reference page you find a selection of my projects from name consulting as well as name creation for products, companies, and services. However, I would like to highlight the following projects and clients specifically:
If you are a journalist, you might also want to check out the press page or get in touch with my press contact.
For more than ten years, I have managed name creation and related consulting projects in manifold branches – from software companies to insurances, from car makers to medtech. In the list on the reference page you find a selection of my projects from name consulting as well as name creation for products, companies, and services. However, I would like to highlight the following projects and clients specifically:
- Frau + Mutter / KFD – Brand analysis, title development, marketing conceptualization
- Bora – Check and evaluation of intended line names
- OBI – Consulting concerning creation and selection of the name for a loyalty card
- Oeffentliche Versicherung Braunschweig – How to name internal client categories
- Testo – Analysis of brand values
- Truma – Workshop on the usage of brand names in daily worklife
- WMF – Consulting concerning the naming strategy for a future business unit
If you are a journalist, you might also want to check out the press page or get in touch with my press contact.
