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Portfolio of product and company names, and branding consulting

Since 2000, we have taken care of naming projects in the most diverse fields. Our philosophy is not 'one size fits all'. Our clients expect tailor-made precision, and this is what they get. Therefore, every project is conceived and implemented truly individually. Some exemplary projects illustrate this attitude.

5 exemplary naming works to illustrate competence

The following five naming works show the bandwidth of jobs and the individuality of their related naming solutions: National and international projects, creation and consulting, B2B and B2C.


 


Select naming projects B2B and B2C

For those interested in even more insights and projects, here you find a
detailed list of references:

 
WebEngineers   3m5., Dresden

Corporate Denomination, Web Services, B2B, 2016

 
Audi, Ingolstadt

Name Check, Mobility Services, B2C, 2016

 
Audi, Ingolstadt

Name Test, Mobility Services, B2C, 2014

 
BdKom®   BdP, Berlin

Rebranding, Association, B2B, 2019

 
Bora, Raubling

Name Consulting, White Goods, B2C, 2013

 
Bora Pure®   Bora, Raubling

Product Name, White Goods, B2C, 2018

 
Ixo®   Bosch Power Tools, Leinfelden-Echterdingen

Innovation Naming, Power Tools, B2C, 2003

 
C.H. Beck Verlag, München

Consulting + Creation, Publishing, B2B, 2014

 
Servity®   DCON, Kaiserslautern

Brand Name, ERP Software, B2B, 2019

 
Kartenregie   DZ Bank, Frankfurt am Main

App Name, Financial Services, B2C, 2014

 
DZ Bank, Frankfurt am Main

Claim Development, Finance, B2B, 2022

 
Hütts®   Dr. Karg's, Schwabach / Nuernberg

Product Brand, Food, B2C, 2018

 
Secoder®   EURO Kartensysteme, Frankfurt am Main

Category Branding, Security Electronics, B2C, 2008

 
girogo®   EURO Kartensysteme, Frankfurt am Main

Service Trademark, Finance, B2C, 2012

 
Aerosense   Frequentis, Vienna/Austria

Positioning Workshop, Communication Technology, B2B, 2018

 
Vitalsphere®   Frequentis, Vienna/Austria

Positioning Workshop, Communication Technology, B2B, 2015

 
GORE-TEX Extraguard   Gore, Putzbrunn / Feldkirchen-Westerham

Ingredient Brand, Work Safety, B2B, 2019

 
Gore, Putzbrunn / Feldkirchen-Westerham

Name System + Names, Fashion, B2C, 2020

 
Gigahub   H-TEC SYSTEMS / Quest One, Augsburg / Hamburg

Own Denominator, Energy Systems, B2B, 2024

 
Idyllica®   HDI Vier CE / Private Equity, Munich

Enterprise Trademark, Agriculture, B2B, 2022

 
Neemavera   HDI Vier CE / Private Equity, Munich

Ingredient Name, Cosmetics, B2C, 2024

 
Better Business   Haufe, Freiburg

Service Description, Consulting Software, B2B, 2019

 
Digital Thinking   Haufe, Freiburg

Service Name, Education, B2B, 2020

 
Axera®   Haufe FIO, Freiburg

Product Brand, Real Estate Software, B2B, 2016

 
IVU AG, Berlin

Portfolio Name System, Public Transport, B2B, 2008

 
Corio® / Dyneo® / Magio®   Julabo, Seelbach

Range Names, Med Tech, B2B, 2014

 
Minimise risk, maximise performance   KWS SAAT SE & Co. KGaA, Einbeck

Slogan Developoment, Agriculture, B2B, 2023

 
Synact®   Knorr-Bremse, Munich

Brand Name, Auto / Truck, B2B, 2014

 
Friction Technologies   Knorr-Bremse, Munich

Division Name + Name System, Trains, B2B, 2018

 
Knorr-Bremse, München

Portfolio Name System, B2B, 2020

 
Mercateo Unite®   Mercateo, Leipzig

Naming Workshop, ERP Software, B2B, 2016

 
Froop®   Mueller, Aretsried

Brand Creation, Dairy, B2C, 2002

 
Woodox®   Private Equity, Leipzig

Corporate Brand, Energy, B2C, 2008

 
IdeaMed   Private Equity, Bad Wiessee

Company Name, Health, B2B, 2016

 
Privia / Optia / Citylife / Easylife   Recaro CS, Marktleugast

Name System + Brand Names, Boosters + Strollers, B2C, 2014

 
Certium®   Rohde & Schwarz, München

Product Brand, Technology, B2B, 2019

 
Soveron®   Rohde & Schwarz, München

Brand Name, Radios, B2B, 2017

 
Sedona®   Segmueller, Friedberg

Trademark Creation, Upholstery, B2C, 2006

 
Pro / Prime / Core   Sick, Waldkirch

Portfolio Markers, Sensors, B2B, 2012

 
TeleAlarm, Leipzig

Name Consulting, Electronics, B2B, 2024

 
Testo, Lenzkirch

Brand Analysis, Analyzers, B2B, 2009

 
Saveris®   Testo, Lenzkirch

Product Brand, Analzyers, B2B, 2008

 
Aygo®   Toyota Europe, Brussels

Brand Name, Automobile, B2C, 2005

 
GenerationenDepot   Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2010

 
Leistung zu Lebzeiten    Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2013

 
Curamenta®   Vitos digitale Gesundheit GmbH, Kassel

Name Development, Health, B2C, 2022

 
Vitos Kinder- und Jugendklinik für psychische Gesundheit   Vitos, Kassel

Decision-Making, Health, B2B + B2C, 2020

 
Consumer Electric®   WMF, Geislingen/Steige

Division Branding + Consulting, Small Appliances, B2C, 2011

 
Linexo   Wertgarantie SE, Hannover

Service Trademark, Mobility + Insurance, B2B + B2C, 2024

 
Flood®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2010

 
Turbulence®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2011

The spectrum of naming related issues dealt with so far, is very wide:

  • Product, company, and service names
  • Brand systems / name systems for portfolios
  • Descriptors / sub-brands / category markers etc.
  • Slogans / strap lines - creation and adaptation
  • Checks for linguistic and cultural compatibility
  • Name tests - qualitative and quantitative

We have a long track record and an extensive industries experience. If you want to find out more about it, check out the following lists:

Praxis case studies - projects in more detail

If you'd like to know more about a wide range of projects, our case studies are perfect for you:
  • Develop an invented name for a measuring device
  • Naming for a B2B service trademark
  • Name test for an automobile
  • Name creation for a new subbrand in the food branch

Simply call or drop me a note.

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