Product and company names, tests, consulting, branding portfolio

Since 2000, we have taken care of naming projects in the most diverse fields. Our philosophy is not 'one size fits all'. Our clients expect tailor-made precision, and this is what they get. Therefore, every project is conceived and implemented truly individually. Some exemplary projects illustrate this attitude.

First impression - 5 exemplary naming works

The following five select projects show the bandwidth of jobs and the individuality of their related naming solutions: National and international projects, creation and consulting, B2B and B2C. Two of them, Bosch Ixo and Toyota Aygo, originate from Werner Brandl's time as a project manager at Nomen in Duesseldorf.


Naming project list - a selection of successful naming projects

The spectrum of naming related issues dealt with so far, is very wide:
  • Product, company, and service names
  • Brand systems / name systems for portfolios
  • Descriptors / sub-brands / category markers etc.
  • Slogans / strap lines - creation and adaptation
  • Checks for linguistic and cultural compatibility
  • Name tests - qualitative and quantitative
And for those interested in even more insights and projects, here you find a
detailed list of references:

 
WebEngineers   3m5., Dresden

Corporate Denomination, Web Services, B2B, 2016

 
Izor®   Atomic, A-Altenmarkt

Naming, Sports Equipment, B2C, 2005

 
Audi, Ingolstadt

Name Check, Mobility Services, B2C, 2016

 
Bora, Raubling

Name Consulting, White Goods, B2C, 2013

 
BORA Ecotube   Bora, Raubling

Product Name, White Goods, B2C, 2016

 
Ixo®   Bosch Power Tools, Leinfelden-Echterdingen

Innovation Naming, Power Tools, B2C, 2003

 
C.H. Beck Verlag, München

Consulting + Creation, Publishing, B2B, 2014

 
Cellpack, Waldshut-Thiengen

Naming Consulting, Infrastructure, B2B, 2016

 
Kartenregie   DZ Bank, Frankfurt/Main

App Name, Financial Services, B2C, 2014

 
girogo®   EURO Kartensysteme, Frankfurt/Main

Service Trademark, Finance, B2C, 2012

 
Secoder®   EURO Kartensysteme, Frankfurt/Main

Category Branding, Security Electronics, B2C, 2008

 
KFD, Düsseldorf

Title Redesign, Media, B2C, 2011

 
Aerosense   Frequentis, A-Vienna

Positioning Workshop, Communication Technology, B2B, 2018

 
Vitalsphere®   Frequentis, A-Vienna

Positioning Workshop, Communication Technology, B2B, 2015

 
WL Gore & Associates, Feldkirchen-Westerham

Design of Naming Architecture, Textiles, B2C, 2017

 
Axera®   Haufe FIO, Freiburg

Product Brand, Real Estate Software, B2B, 2016

 
IVU AG, Berlin

Portfolio Name System, Public Transport, B2B, 2008

 
Corio® / Dyneo®   Julabo, Seelbach

Range Names, Medtech, B2B, 2014

 
Synact®   Knorr-Bremse, Munich

Brand Name, Auto / Truck, B2B, 2014

 
Friction Technologies   Knorr-Bremse, Munich

Division Name + Name System, Trains, B2B, 2018

 
SweetSheets®   Kuechle, Guenzburg

Export Brand, Food, B2C, 2006

 
Avanto®   Linde Gas, Unterschleissheim

Service Trademark, Engineering, B2B, 2006

 
Mieterhilfe   Meravis, Hanover

Service Description, Real Estate, B2C, 2013

 
Mercateo Unite   Mercateo, Leipzig

Naming Workshop, ERP Software, B2B, 2016

 
Froop®   Mueller, Aretsried

Brand Creation, Dairy, B2C, 2002

 
Woodox®   Private Equity, Leipzig

Corporate Brand, Energy, B2C, 2008

 
CoMedicum   Private Equity, Bad Wiessee

Service Name, Health, B2C, 2016

 
IdeaMed   Private Equity, Bad Wiessee

Company Name, Health, B2B, 2016

 
Privia / Optia / Citylife / Easylife   Recaro CS, Marktleugast

Name System + Brand Names, Boosters + Strollers, B2C, 2014

 
Rota Yokogawa, Wehr

Name System, Engineering, B2B, 2014

 
Sedona®   Segmueller, Friedberg

Trademark Creation, Upholstery, B2C, 2006

 
Pro / Prime / Core   Sick, Waldkirch

Portfolio Markers, Sensors, B2B, 2012

 
Testo, Lenzkirch

Brand Analysis, Analyzers, B2B, 2009

 
Saveris®   Testo, Lenzkirch

Product Brand, Analzyers, B2B, 2008

 
Testo, Lenzkirch

Strap Line Creation & Test, Analyzers, B2B, 2012

 
Aygo®   Toyota, B-Bruxelles

Brand Name, Automobile, B2C, 2005

 
GenerationenDepot   Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2010

 
Leistung zu Lebzeiten   Versicherungkammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2013

 
StartSchutz   Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2011

 
Consumer Electric®   WMF, Geislingen/Steige

Division Branding + Consulting, Small Appliances, B2C, 2011

 
Flood®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2010

 
Turbulence®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2011

We have a long track record and an extensive industries experience. If you want to find out more about it, check out the following lists:

Praxis case studies - projects in more detail

If you'ld like to know more about a wide range of projects, our case studies are perfect for you:
  • Develop an invented name for a measuring device
  • Naming for a B2B service trademark
  • Name test for an automobile
  • Name creation for a new subbrand in the food branch

Simply call or drop me a note.

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