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Portfolio of product and company names, and branding consulting

Since 2000, we have taken care of naming projects in the most diverse fields. Our philosophy is not 'one size fits all'. Our clients expect tailor-made precision, and this is what they get. Therefore, every project is conceived and implemented truly individually. Some exemplary projects illustrate this attitude.

5 exemplary naming works to illustrate competence

The following five naming works show the bandwidth of jobs and the individuality of their related naming solutions: National and international projects, creation and consulting, B2B and B2C.


Select naming projects B2B and B2C

For those interested in even more insights and projects, here you find a
detailed list of references:

Linexo   Wertgarantie SE, Hannover

Service Trademark, Mobility + Insurance, B2B + B2C, 2024

WebEngineers   3m5., Dresden

Corporate Denomination, Web Services, B2B, 2016

Audi, Ingolstadt

Name Check, Mobility Services, B2C, 2016

Audi, Ingolstadt

Name Test, Mobility Services, B2C, 2014

BdKom®   BdP, Berlin

Rebranding, Association, B2B, 2019

Bora, Raubling

Name Consulting, White Goods, B2C, 2013

Bora Pure®   Bora, Raubling

Product Name, White Goods, B2C, 2018

Ixo®   Bosch Power Tools, Leinfelden-Echterdingen

Innovation Naming, Power Tools, B2C, 2003

C.H. Beck Verlag, München

Consulting + Creation, Publishing, B2B, 2014

Servity®   DCON, Kaiserslautern

Brand Name, ERP Software, B2B, 2019

Kartenregie   DZ Bank, Frankfurt am Main

App Name, Financial Services, B2C, 2014

DZ Bank, Frankfurt am Main

Claim Development, Finance, B2B, 2022

Hütts®   Dr. Karg's, Schwabach / Nuernberg

Product Brand, Food, B2C, 2018

Secoder®   EURO Kartensysteme, Frankfurt am Main

Category Branding, Security Electronics, B2C, 2008

girogo®   EURO Kartensysteme, Frankfurt am Main

Service Trademark, Finance, B2C, 2012

Frau und Mutter / KFD, Düsseldorf

Title Redesign, Media, B2C, 2011

Aerosense   Frequentis, Vienna/Austria

Positioning Workshop, Communication Technology, B2B, 2018

Vitalsphere®   Frequentis, Vienna/Austria

Positioning Workshop, Communication Technology, B2B, 2015

GORE-TEX Extraguard   Gore, Putzbrunn / Feldkirchen-Westerham

Ingredient Brand, Work Safety, B2B, 2019

Gore, Putzbrunn / Feldkirchen-Westerham

Name System + Names, Fashion, B2C, 2020

Idyllica®   HDI Vier CE / Private Equity, Munich

Enterprise Trademark, Agriculture, B2B, 2022

Neemavera   HDI Vier CE / Private Equity, Munich

Ingredient Name, Cosmetics, B2C, 2024

Better Business   Haufe, Freiburg

Service Description, Consulting Software, B2B, 2019

Digital Thinking   Haufe, Freiburg

Service Name, Education, B2B, 2020

Axera®   Haufe FIO, Freiburg

Product Brand, Real Estate Software, B2B, 2016

IVU AG, Berlin

Portfolio Name System, Public Transport, B2B, 2008

Corio® / Dyneo® / Magio®   Julabo, Seelbach

Range Names, Med Tech, B2B, 2014

Minimise risk, maximise performance   KWS SAAT SE & Co. KGaA, Einbeck

Slogan Developoment, Agriculture, B2B, 2023

Synact®   Knorr-Bremse, Munich

Brand Name, Auto / Truck, B2B, 2014

Friction Technologies   Knorr-Bremse, Munich

Division Name + Name System, Trains, B2B, 2018

Knorr-Bremse, München

Portfolio Name System, B2B, 2020

Mieterhilfe   Meravis, Hanover

Service Description, Real Estate, B2C, 2013

Mercateo Unite®   Mercateo, Leipzig

Naming Workshop, ERP Software, B2B, 2016

Froop®   Mueller, Aretsried

Brand Creation, Dairy, B2C, 2002

Woodox®   Private Equity, Leipzig

Corporate Brand, Energy, B2C, 2008

IdeaMed   Private Equity, Bad Wiessee

Company Name, Health, B2B, 2016

Privia® / Optia®   Recaro CS, Marktleugast

Name System + Brand Names, Automotive, B2C, 2014

Citylife / Easylife   Recaro CS, Marktleugast

Name System + Brand Names, Mobility, B2C, 2014

Certium®   Rohde & Schwarz, München

Product Brand, Technology, B2B, 2019

Soveron®   Rohde & Schwarz, München

Brand Name, Radios, B2B, 2017

Sedona®   Segmueller, Friedberg

Trademark Creation, Upholstery, B2C, 2006

Pro / Prime / Core   Sick, Waldkirch

Portfolio Markers, Sensors, B2B, 2012

TeleAlarm, Leipzig

Name Consulting, Electronics, B2B, 2017

Testo, Lenzkirch

Brand Analysis, Analyzers, B2B, 2009

Saveris®   Testo, Lenzkirch

Product Brand, Analzyers, B2B, 2008

Aygo®   Toyota Europe, Brussels

Brand Name, Automobile, B2C, 2005

GenerationenDepot   Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2010

Leistung zu Lebzeiten    Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2013

Curamenta®   Vitos digitale Gesundheit GmbH, Kassel

Name Development, Health, B2C, 2022

Vitos Kinder- und Jugendklinik für psychische Gesundheit   Vitos, Kassel

Decision-Making, Health, B2B + B2C, 2020

Consumer Electric®   WMF, Geislingen/Steige

Division Branding + Consulting, Small Appliances, B2C, 2011

Flood®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2010

Turbulence®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2011

The spectrum of naming related issues dealt with so far, is very wide:

  • Product, company, and service names
  • Brand systems / name systems for portfolios
  • Descriptors / sub-brands / category markers etc.
  • Slogans / strap lines - creation and adaptation
  • Checks for linguistic and cultural compatibility
  • Name tests - qualitative and quantitative

We have a long track record and an extensive industries experience. If you want to find out more about it, check out the following lists:

Praxis case studies - projects in more detail

If you'd like to know more about a wide range of projects, our case studies are perfect for you:
  • Develop an invented name for a measuring device
  • Naming for a B2B service trademark
  • Name test for an automobile
  • Name creation for a new subbrand in the food branch

Simply call or drop me a note.

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